Sample Output: Visual Content

Prior to the development of K4Health's Economic Benefits of Family Planning video, a team of 3-5 members discussed their vision and goals for the video and developed a creative brief to guide their process. This document provides the thinking that went behind the development of that video and can be used as an example for others developing visual content.

Exercise: Visual Content

In this activity, facilitators will ask participants to work through a creative brief for developing visual content. The purpose of the exercise is to outline the important aspects for participants to consider if/when they begin a process to create visual content—for example, the intended audience, the call to action, and key messages.

Visual Content

This presentation provides an overview on using visual content to communicate information. It explains what visual content is and why and when it should be used to communicate that information. It also highlights important considerations for developing visual content, outlines the steps and processes for creating visual content, and provides recommendations on tools and resources to use to create visual content.

Content Adaptation Case Study Examples

We highlight five case studies that provide real-life examples and lessons learned based on different types of adaptation. Examples include adapting training curricula into an SMS-based health communication program in Kenya and Tanzania, repackaging eLearning content to an interactive voice response (IVR) training course in Kenya, and adapting health videos for a Southeast Asian audience and Sub-Saharan Africa audience.

Content Adaptation Template

This simple template contains some guiding questions and considerations for those planning to adapt content. We recommend that you review the Powerpoint and Exercise, or the Making Content Meaningful guide, before partaking in this step.

Content Adaptation Sample Output

Medical Aid Films, an organization featured as a case study in the Making Content Meaningful guide, worked to adapt their health videos for different audiences in Southeast Asia and Sub-Saharan Africa. They identified existing films which could provide valuable educational content about pregnancy and childbirth for women in developing countries.

 “Choose-Your-Own-Adventure” Content Adaptation

In this hands-on activity session, facilitators will take participants through a series of key steps from K4Health’s guide, Making Content Meaningful, engaging in “choose-your-own-adventure” scenarios to design and deliver content. By the end of the activity, participants will learn how to adapt content—without having to develop it from scratch—to better serve their beneficiaries and communities. Exercise worksheet and notes for material preparation are included.

Content Adaptation

This presentation provides an overview of the types of adaptation, the framework used in K4Health’s guide, Making Content Meaningful, as well as key steps and considerations in the adaptation process. The presentation also includes illustrative case study examples, hypothetical scenarios, and group activities.

Exercise: Creative Solutions to Storytelling Challenges

This small-group-discussion exercise can be completed either at the end of the Storytelling module or partway through it (after the interview and photography slides have been covered.) Participants break into small groups to discuss several challenging but common real-life scenarios that storytellers encounter and to collaboratively develop practical, actionable solutions to these challenges.

After-Action Review

An after-action review (AAR) is a structured review process, or debrief—usually a meeting— for project teams to reflect on an event or task they have just accomplished and analyze what happened and why, what worked well, and what can be done better or differently in the future.

By the end of this training session on AARs, participants will be able to: